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Amazon Desires to Join Non-public Label Sellers with Influencers to Drive Visitors to their Merchandise


In case you are a profitable vendor throughout Amazon’s marketplaces, you should have already skilled a number of Velocity Opinions. These critiques generally move on their very own, with none detrimental influence in your account. Nevertheless, on different events, your complete Vendor Account could get suspended and even positioned on a maintain.

That is occurring, as a result of Amazon has inside insurance policies defining danger components, which may trigger your Vendor Account to be watchlisted for a suspension, even when your entire publicly seen metrics are excellent. They embody a sudden improve of gross sales, itemizing of well-liked merchandise for a too low worth, refund price exceeding 5% and even elevated quantity of buyer-seller messages.

Everytime, whenever you handle to efficiently move a Velocity Overview, your inside Amazon gross sales allowances can be adjusted to replicate this and allow you to proceed processing greater quantity of orders with out disruption.

There are 4 kinds of Velocity Opinions on Amazon, relying on the severity of their influence in your Vendor Account:

1.Secret Velocity Opinions – These Velocity Opinions move with out your information. They’re triggered by a sudden improve of gross sales. Your Vendor Account is internally ”watchlisted” for a time period between 30 and 90 days. If Amazon determines that your actions don’t pose a security danger, they may improve your allowances with out requiring any enter from you.

2.Velocity Opinions with funds withheld or a rolling reserve – On this case, Amazon already believes there’s a potential danger that you’re what they’re referring to because the ”good vendor gone dangerous”. All your funds are withheld or positioned on a rolling reserve. You’ll obtain an e-mail from Amazon informing you in regards to the assessment and providing you with an choice to attraction.

3.Velocity Opinions with a suspension from promoting – At this level, Amazon is assured that there’s a important danger of you working away with the funds, with out fulfilling buyer orders. You’ll obtain an e-mail informing you about your Vendor Account being suspended and you can be interesting the rate assessment as a regular suspension.

4.Velocity Opinions with an Account Maintain – When making an attempt to login, you can be introduced with a warning message informing you about your account being locked: ”Assist us shield your account. We now have detected uncommon exercise in your account and have locked it briefly.
Please contact customer support for additional help”. You might obtain an e-mail informing you about account closure, with the one choice to attraction being proving that Amazon made an error.

Here’s a copy of a typical Velocity Overview e-mail wording and attraction directions:

We’re reviewing your account. Funds won’t be transferred to you in the course of the
assessment however will keep in your account. Please proceed to ship your orders and
solely checklist gadgets which you can ship by the anticipated ship date.
why did this occur?

Your present gross sales volumes are usually not supported by purchaser suggestions or an
established gross sales historical past. Consequently, we’re reviewing your Amazon. ca vendor

Amazon’s coverage concerning Promoting Insurance policies and Vendor Code of Conduct could be
discovered at

How do I expedite the assessment of my account?

To expedite the assessment of your promoting account, please present us the
following info:
– How lengthy you’ve been in enterprise.
– Anticipated month-to-month gross sales on Amazon.
– The deal with (URL or retailer deal with) of different shops the place you promote these
– Monitoring info for not too long ago shipped orders
GSTIN, VAT ID, Tax ID, or Dun and Bradstreet (D-U-N-S) quantity.

How do I ship the required info?

Submit this info to

Has your account been reviewed in error?

When you consider there was an error, please submit an evidence. Your
rationalization ought to embody the next info:

– Proof or examples that show your account complies with our
Promoting Insurance policies and Vendor Code of Conduct.
– How your account has not violated our insurance policies.

We’re right here to assist.

In case you have questions on this motion, please contact us at Moreover, please discover
common steerage for making a plan of motion at

You’ll be able to view your account efficiency (https: //
ca/efficiency/dashboard?ref=ah em ap) or choose Account Well being on the house
display screen of the Amazon Vendor app in your iOS or Android gadget. The Account
Well being web page exhibits how properly your account is performing in opposition to the efficiency
metrics and insurance policies required to promote on Amazon.
10S App (

The next are the usual requested info when interesting a Velocity Overview on Amazon:

– How lengthy you’ve been in enterprise

– The sources of your stock

– Anticipated month-to-month gross sales on Amazon

– The supply of things for delivery

– The deal with of any retail places

– Hyperlinks to different Amazon web sites the place you might be actively promoting

– Monitoring info for not too long ago dispatched orders

– Your tax quantity

The e-mail for interesting (in case you are unable to entry your Vendor Account) is

My recommendation is that you just don’t attraction any Velocity Opinions, so long as you might be nonetheless allowed to promote on Amazon. Merely watch for them to complete the assessment, whereas fulfilling any orders and offering customer support.

Aggressively and desperately interesting a Velocity Overview, whereas placing your retailer on Trip Settings or escalating the matter could make the issues worse. This could persuade Amazon that you’re certainly somebody who was anticipating to run away with cash, with out permitting a enough time for purchasers to obtain their orders.

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Moreover, right here you’ll be able to watch my YouTube video, the place I’m presenting you many secret recommendations on interesting Amazon Vendor Account suspensions (don’t be confused by the opening of the video, the place I’m having fun with a trip – it’s part of the story):

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