A number of Amazon sellers confuse vendor suggestions and product opinions. Extra importantly, a variety of BUYERS confuse the 2 as effectively.
In a current put up about The State of Amazon Opinions in 2021, I wrote about how most of the messages that Amazon sends out make it appear to be a buyer ought to depart a product overview within the vendor suggestions part.
Earlier than we get into find out how to take away unfavourable suggestions on Amazon, it’s necessary to outline the several types of Amazon suggestions.
Amazon Vendor Suggestions vs. Product Overview
What’s the distinction between the 2?
Product opinions are proven on the product itemizing. They’re meant to be in regards to the product that was ordered.
Vendor suggestions isn’t proven on the product web page however slightly on the Vendor Data web page. It’s meant to be a overview, not of the product, however as an alternative of the service and total purchaser expertise.
Many instances, nevertheless, you will note product opinions present up within the suggestions part.
Various kinds of Amazon sellers usually favor one or the opposite. Sellers who solely use FBA to satisfy their non-public label merchandise often solely care about their product opinions. They’re targeted on accumulating that social proof for his or her merchandise.
Catching Adverse Amazon Suggestions
Many instances you may simply take away Amazon suggestions.
Here’s a real-life instance of how I did that simply this week.
To start, I’ve Helium 10’s Alerts activated for my merchandise within the Undertaking X account. I acquired one alert that got here via, notifying me of unfavourable suggestions.
Seems like somebody stated that the product was “approach too small” as you may see from the suggestions on the backside. I made a decision to go to Amazon, and what I noticed actually illustrates how impactful unfavourable suggestions could be.
A Warning from Amazon Catches My Consideration
Check out this big warning that I received as quickly as I logged in!
What an alarming message!
“Your account is liable to deactivation?” Good grief! After I click on via to view the account well being to see if it was actually simply due to this unfavourable suggestions, check out what I noticed.
As you may see there, it stated that I had a 1.89% order defect price.
Now, I don’t find out about you, however to me, 98.11% success price is an A+! However, in accordance with Amazon, they are not looking for you going over a 1% order defect price! It nonetheless didn’t inform me precisely what was driving this defect price, so I clicked via to see the small print.
Discover the small print from Amazon’s message:
Yup! Positive sufficient, all of those warning messages stemmed from receiving simply ONE unfavourable suggestions! I made a decision to click on via to the suggestions supervisor in vendor central to seek out that unfavourable suggestions. I already knew from Helium 10’s Amazon vendor software, Alerts, that it was one thing in regards to the product being “approach too small.”
You already know what that’s labeled as? Yup. A product overview. So I had a powerful feeling that I might get this eliminated. Right here is how the suggestions supervisor in vendor central appears to be like, and there was that unhealthy suggestions proper there on the high.
How To Take away Adverse Amazon Vendor Suggestions
To aim to take away Amazon unfavourable vendor suggestions, you click on on the “select one” from the proper aspect after which choose “request elimination.” As you may see beneath, it makes certain you already know the one circumstances by which suggestions might be eliminated.
The commonest causes that I efficiently get Amazon unfavourable vendor suggestions eliminated are for orders which might be FBA (if a purchaser has an issue with the order expertise on an FBA product, Amazon takes accountability and thus would take away that suggestions), and for product opinions.
I hit YES beneath since I knew this certified as a product overview.
Inside only a few seconds, I received the message that Amazon’s chatbot acknowledged it was a product overview and thus eliminated the suggestions!
Typically if the bot can’t determine it out, it’s going to ask you to open a help ticket with the assistance desk to clarify intimately why you assume it qualifies for elimination.
Instantly after Amazon despatched the above message, I returned to my account well being web page, and certain sufficient, every little thing was A-OK. It took me lower than one minute to take the Undertaking X account from “your account is liable to deactivation” to a 100% full clear invoice of well being!
When was the final time you checked your vendor suggestions to see in case you wanted to learn to take away unfavourable suggestions on Amazon?
If it’s been some time, Click on right here: https://sellercentral.amazon.com/feedback-manager/index.html#/ to go to your suggestions supervisor web page and verify if in case you have any unfavourable suggestions that qualifies for elimination.
Preserving Your Vendor Suggestions Score Excessive
Wholesale and arbitrage sellers often don’t care an excessive amount of about product opinions however focus as an alternative on retaining their vendor suggestions score excessive. The merchandise they promote often have present demand that isn’t influenced a lot by the product opinions.
Nonetheless, these sellers are combating for the Purchase Field with different sellers, and in case your vendor suggestions is decrease than the competitors, you may not get an equal share of the Purchase Field rotation.
It’s fascinating to notice the path that Amazon provides to clients on what they’ll and can’t embrace in vendor suggestions right here: https://www.amazon.com/gp/assist/buyer/show.html?nodeId=G5T39MTBJSEVYQWW
Amazon says that vendor suggestions could be in regards to the packaging and transport of the product, the standard of the customer support, and different issues of that nature.
The subject material that they are saying they are going to take away are promotional content material, offensive or abusive language, private info, pricing suggestions, and the kicker . . . . . PRODUCT REVIEWS.
No matter what sort of vendor you might be, FBA, FBM, wholesale, non-public label, or arbitrage… it’s best to be sure you maintain your vendor suggestions on Amazon excessive as a result of there exist sure thresholds it is advisable keep to maintain your account in good well being.
For those who get a nasty product overview, there’s not a lot you are able to do about it.
Make Positive to Have Your Alerts Set Up
After getting accomplished your Amazon unfavourable suggestions elimination, be sure you have your Helium 10 Alerts set to inform you each time you get suggestions with the intention to take immediate motion to take away unwarranted suggestions.
You may assume that clients don’t verify your suggestions, and for essentially the most half, that is likely to be true. It’s laborious to seek out the suggestions for sellers. Nonetheless, keep in mind that there are a variety of metrics that go into how Amazon views your account well being. For those who go into the hazard zone on many of those metrics, you would get your account suspended.
Let me know within the feedback beneath what number of Amazon unfavourable vendor suggestions alerts you may have eliminated currently!
Completely happy promoting!