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Why You Ought to Leverage Your Free G2 Profile (+ How To Get Began)


Opinions are consuming the software program world.

90% of patrons usually tend to convert after studying critiques. Product and peer critiques present highly effective and genuine insights into driving purchases, gaining visibility, and providing distinctive data to potential patrons.

Investing and prioritizing in constructing a neighborhood centered round user-generated content material, particularly critiques, helps new audiences study extra concerning the model and its choices. Once they hear from actual customers, they discover it simpler to position their belief in what they’re saying concerning the firm.

On-line critiques are key to serving to prospects perceive what you worth, the acquisition journey, and the way they are often profitable enterprise customers.

G2 is the world’s largest and most trusted software program market. With over 60 million annual patrons coming to G2, it’s no shock that our information on software program patrons your product, class, and opponents makes for efficient gross sales options, advertising messaging, and buyer success communication.

Consider G2 as giving your online business a double bonus: one in your product to get observed and achieve visibility by profiles throughout greater than 1,500 software program classes, and the second for potential patrons to learn product critiques, have interaction with the corporate, and convert into your prospects.

Why ought to my firm care about being on G2?

If you end up asking this query, right here’s one other query: why ought to patrons care about you?

Software program patrons worldwide belief G2 to assist them select the fitting options for his or her enterprise wants. With greater than 1,756,700+ (that’s loads) genuine consumer critiques, G2 is THE place the place individuals can uncover, overview, and handle their software program.

About 90% of all patrons usually tend to make a purchase order after studying a overview and listening to from a peer. At G2, our mission is to make belief a central a part of the digital transformation our world goes by and can proceed to develop.

Our information supplies patrons with higher steering within the type of critiques, technological analysis, and comparative research to make sure they keep away from the inherent dangers of shopping for enterprise expertise.

For sellers, G2 affords you greater than 1,000,000 pairs of eyes month-to-month that can assist you achieve visibility in your software program class. G2 means that you can set up a powerful market profile, gather actual consumer critiques, automate overview technology, leverage purchaser intent indicators, and entry aggressive insights.

With G2, SaaS corporations can join with patrons immediately and have interaction in conversations that assist information them by the gross sales funnel and make the fitting buy choices.

You may also uncover accounts on the lookout for your product and associated opponents to make sure you seize their consideration. G2 Advertising and marketing Options is the proper addition to your present advertising toolkit to speed up offers and market your product in a wiser manner.

Why software program manufacturers ought to be on G2:

  • Achieve purchaser belief of their software program buy journey.
  • Create a neighborhood for studying by peer-to-peer critiques.
  • Make data-driven choices by critiques and technological analysis.
  • Get elevated visibility over services as a vendor.
  • Interact with patrons to maneuver them by the gross sales funnel for higher conversions.

How do I get my free profile optimized and arrange?

Now that you simply’ve hopefully been satisfied about why having a G2 profile is a enterprise asset, let’s get into how one can arrange a profile that stands out. Observe this step-by-step information with greatest practices to optimize your product web page and leverage consumer critiques to spice up your gross sales pipeline and on-line model repute.

Step 1: Replace your profile

Consumers that come to G2 are “prepared to purchase”. On G2, they search for product data and positioning and sometimes examine a number of merchandise in the identical class. To assist them perceive your providing, step one is to replace profile particulars as comprehensively and precisely as doable.

Product data

Think about this your holy grail to potential patrons. Be sure that all the data on this part is up-to-date and factually appropriate.

  • Product logos: Your brand is your model’s first impression on a possible buyer and may differentiate you out of your opponents. Use a product brand simply acknowledged by G2 customers and keep away from logos with textual content as they may seem small on Grid Experiences.

G2 software badge

  • Product description: This part ought to give your viewers a deep dive into your organization’s background and product. Once more, make sure that all profile particulars are thorough and correct, so guests totally perceive your resolution.

    We advocate writing three brief paragraphs detailing fundamental data (firm title, location, measurement, and many others.), the product’s key options and functionalities, and the software program’s major use case that outlines the issue it solves for customers.

  • Extra data: You’ll be able to add extra particulars about your product and point out data comparable to the kind of software program, languages your product helps, exterior neighborhood hyperlinks, and product aspects that offer you a aggressive edge.

  • Product photos: Footage communicate louder than phrases. Add as much as six screenshots of your product so guests can higher perceive how they will use it. The assorted file varieties supported for product photos are .png, .jpg, and GIFs smaller than 5 MB.

Lead emails

Any G2 vendor receives as much as 4 leads/month on the free plan. You’ll be able to see 4 patrons from G2 who’ve seen or in contrast your product with a competitor. To get these results in the fitting POC and cut back response time, it’s important to replace the “lead e mail.”

Guarantee to configure the e-mail addresses of the staff who will obtain lead alerts concerning account-level information.

As a fast refresher, an account is a corporation actively researching G2, and knowledge comparable to firm title, business, and geographical location depend as account-level particulars. With a free profile, you might be eligible to obtain 4 free account-level leads (woohoo!).


This area permits patrons to ask questions on utilizing a product, its options, and greatest practices. The dialogue platform can be a manner for customers to convey up particular use circumstances of the answer to assist them make a purchase order determination and transfer down the gross sales funnel.

We advocate staying engaged with patrons because the conversations aren’t solely useful in constructing buyer relationships but additionally assist with search engine optimization. Ceaselessly requested questions will be picked up by Google in search outcomes below the “Individuals Additionally Ask” part.

Step 2: Replace options and pricing

A product is nothing with out its options –  fairly actually. Figuring out a software program’s capabilities supplies guests on G2 with cues about the way it will profit them.

Equally, equipping customers with pricing data helps them outline the product’s worth and gauge whether or not it’s a software they need to put money into. For distributors, it’s also a manner of exhibiting transparency and gaining purchaser belief.


Info concerning options helps G2 categorize your product appropriately and direct related guests to your profile. Particulars on product options may help reviewers when contemplating completely different options.

When offering particulars for options, make sure that you mark the extent or pricing plan at which a characteristic is obtainable. In case your product is a part of a class that doesn’t present product options, fear not – our analysis workforce fleshes out all classes so as to add questions that customers might have concerning product options.


An organization’s pricing choices can have an effect on the sort and quantity of consumers, the frequency with which present prospects re-purchase merchandise, the benefit with which a enterprise grows, and the power to kind long-term buyer relationships.

Listed below are some greatest practices whereas including pricing data to your G2 profile:

  • Add as much as 5 pricing plans (if relevant) to stipulate particulars for options provided with each bundle.
  • Clarify how your pricing and packaging differ from opponents in the identical area.
  • Let patrons know of any free trials it’s possible you’ll provide, as that data will seem beneath the product’s pricing desk and on G2 Examine pages.
  • Inform guests if you don’t disclose pricing data publicly and write ‘Request a Customized Quote’ subsequent to the respective plan.

Step 3: Run overview campaigns

After you’ve arrange your G2 profile, it’s about time to start out amassing consumer critiques. The perfect place to start out is with individuals who know and love you – AKA your present prospects. When you’ve reached out to them and have gotten your first few buyer critiques, create a overview assortment technique to drive the affect of on-line critiques in the long term.

You will need to do not forget that your overview technology technique should at all times be on high of thoughts in your buyer success and advertising workforce.

Whereas it may be tempting to neglect about amassing consumer critiques as soon as you’re feeling you’ve hit a stable quantity, automating the method with G2 Overview Technology might help you repeatedly gather buyer quotes and testimonials. Leverage this data in your web site and social platforms to attach with potential patrons.

3 ways to gather critiques on G2:
1. We gather: Allow us to do the heavy (and rewarding) lifting for a ten% common conversion price.
2. You gather: Belief no person however your self? No drawback. Acquire critiques by your overview technology methods.
3. Auto-collect: Need to flip your overview assortment mode on however not fear about it? G2 Overview Automation’s bought you. Get customers to share genuine and marketable product suggestions for a 20% common assortment price.

Be sure that your overview assortment plan has an everyday overview evaluation to proceed working the facility of social proof, gauge consumer sentiment, and inform worth propositions in your product growth processes.

What advantages do I get from having a free G2 profile?

There are nothing however advantages to claiming a free G2 profile. However in the event you’re nonetheless uncertain, let me elaborate on its affect on growing model consciousness, understanding buyer sentiment, and capturing purchaser demand.

Elevate model consciousness

Having a G2 profile will get you observed by patrons who go to G2 to analysis their subsequent software program buy. Merely put, patrons cannot discover you on G2 until you have got a profile.

When in-market patrons go to your G2 profile, you improve your probabilities of promoting software program to them by showcasing your consumer testimonials and product options.

Consumer critiques generated on G2 spotlight vital product data, model property, and content material to teach and inform patrons about your providing. All of this finally works in the direction of establishing and sustaining a web based repute.

Encourage model advocacy

One in all my favourite elements about utilizing SaaS overview websites, moreover higher product visibility and constructing belief with prospects, is that they assist determine individuals who adore your model. Figuring out your product advocates and buyer neighborhood members is crucial to relationship constructing when responding to critiques and interesting in interactions.

G2 profiles additionally function a software to domesticate a consumer neighborhood, reply product questions, and take part in discussions concurrently. It acts as a spot to interact in customer-company conversations and strengthen rapport.

Refine gross sales and advertising

Being observed by your G2 profile is a superb first step, however that’s simply what it’s: step one. Figuring out and interesting with potential patrons is the subsequent step to capitalizing on new gross sales alternatives.

Leveraging G2 Purchaser Intent information drives gross sales and advertising income to maneuver down the funnel and take choices of their analysis for brand spanking new software program purchases.

Intent information supplies important enterprise insights and permits gross sales and advertising to:

  • Supply contact data
  • Establish in-market patrons
  • Craft customized messages
  • Maintain buyer pulse to scale back potential churn

Drive product innovation

An underrated good thing about amassing and analyzing consumer critiques is its affect on a enterprise’s product ideation and have prioritization actions.

Buyer wants and desires can most immediately be gauged by studying their critiques regarding product functionalities and capabilities… or the dearth of them. Whenever you discover many individuals mentioning a selected functionality they need or see within the present product, it serves as vital consumer suggestions.

An lively presence on a software program overview website like G2 supplies alternatives to grasp performance gaps and study developments within the business. This information can primarily information your subsequent massive product thought and sensible progress.

Advantages of getting a free G2 profile:

  • Improve model consciousness and model repute by testimonials and product training.
  • Construct a buyer neighborhood with patrons who know and love your product.
  • Leverage purchaser intent information to supply prospects and cut back churn with focused information.
  • Refine present merchandise by studying about shopper wants and have expectations.

Happiness is: free stuff

Individuals who say driving income and advertising pipeline by buyer critiques is simpler stated than executed haven’t leveraged G2. It is so simple as it sounds – declare your profile, begin amassing critiques and get your product in entrance of hundreds of thousands of potential patrons.

So what are you ready for? Declare your free G2 profile right now!




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